As we gear up for the next program year, we’d love to have you be part of the success! We have several opportunities for you to participate in one of the following committees: Education/Programs, Membership, and Sponsorship. The commitment is minimal but the...

How do I communicate the importance of a Go/No-Go Form? We have a form, but I can’t seem to get people to fill it out so we waste time chasing projects the Go/No-Go Form would have identified as a ‘No-Go.’   - Feeling Form Frustration     Here are my thoughts. ...

With predictive analytics and big data being the buzz of the day, it is surprising how many AEC firms have not implemented a customer relationship management (CRM) system into their business development, marketing and sales strategies. The question is not whether you should use a CRM. If you care ab...

The response to this question is divided up into two parts. Stay tuned next month for more on this topic from another one of our Fellows, Karen Courtney.       Dear Fellow, HOW can I get the professional staff to understand/appreciate/respect the Marketing Department?  ...

From the moment we first open our eyes, visual information plays a major role in information gathering. Studies show that people remember only: 10% of what they hear 20% of what they read, and 80% of what they see and do. Those of us in the business world know that today’s marketing is...